Effective Date: June 9, 2025

This document outlines the mandatory regulations for all website owners, content creators, and publishers based in or primarily targeting audiences in the United States and Canada who use or intend to use Google AdSense for monetization. Adherence to these rules is essential to ensure compliance with Google’s policies, protect advertisers, and provide a transparent, high-quality user experience as expected in the North American market.

1. Core Principles

All participants must operate under these guiding principles:

  • Legal & Ethical Integrity: All content and monetization practices must strictly comply with all applicable federal, state, and provincial laws, including but not limited to U.S. and Canadian intellectual property and consumer protection laws.
  • High-Quality, Original Content: The primary focus must be on creating unique, valuable, and engaging content that serves a clear purpose for the user.
  • Positive User Experience (UX): The website’s design, navigation, and ad implementation must prioritize the user’s experience, ensuring it is not disruptive or misleading.
  • Transparency and Consent: All practices must be transparent to the user, particularly concerning data collection and privacy, in line with North American privacy standards.

2. Prohibited Content

Placing Google AdSense ads is strictly forbidden on pages containing or promoting:

  • Illegal Content: Any content that infringes on copyrights (per the Digital Millennium Copyright Act – DMCA), trademarks, or promotes illegal acts.
  • Dangerous or Derogatory Content: Hate speech, harassment, discrimination, or content that incites violence against individuals or groups based on race, ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, etc.
  • Misleading & Deceptive Practices: False information, phishing, or content that misrepresents the author, purpose, or subject matter.
  • Sexually Explicit Content: Adult themes, nudity, or graphic sexual language.
  • Shocking or Violent Content: Graphic depictions of violence, accidents, or gore.
  • Weapons and Harmful Substances: Content promoting firearms, ammunition, explosives, and illicit drugs.

3. Prohibited Practices & Ad Implementation

To maintain the integrity of the advertising network, the following actions are strictly forbidden:

  • Invalid Clicks and Impressions:
    • Clicking on your own ads for any reason.
    • Encouraging or incentivizing users to click on ads (e.g., “Support us by clicking our sponsors”).
    • Using automated click tools, bots, or any software designed to artificially inflate clicks or impressions.
    • Manipulating or altering the AdSense code in any unauthorized way.
  • Improper Ad Placement:
    • Placing ads in a way that mimics site navigation or content, leading to accidental clicks.
    • Displaying ads in pop-ups, pop-unders, software installers, or emails.
    • Placing an excessive number of ads on a single page, overwhelming the content.
    • Placing ads on non-content pages like “Thank You” or “404 Error” pages.
  • Traffic Manipulation:
    • Driving traffic to pages through deceptive means, such as spam or misleading social media campaigns.
    • Purchasing low-quality traffic from non-reputable sources.

4. North America-Specific Compliance: Privacy & Consent

Compliance with regional privacy laws is mandatory. This is a critical focus for publishers operating in the North American market.

  • Privacy Policy Requirement: You MUST maintain and make easily accessible a comprehensive Privacy Policy on your site that discloses:
  • CCPA (California Consumer Privacy Act) & Similar Laws: For traffic from California (and other states with similar laws like Virginia, Colorado, etc.), you must:
    • Provide a clear and conspicuous “Do Not Sell or Share My Personal Information” link on your homepage.
    • Use Google’s Restricted Data Processing (RDP) tools to manage data for users who opt out. It is your responsibility to enable RDP for traffic from applicable U.S. states.
  • COPPA (Children’s Online Privacy Protection Act): You must comply with COPPA. If your website is directed at children under the age of 13, you are not permitted to use Google AdSense. You must accurately identify any child-directed content to Google.

5. Enforcement and Violations

  • Monitoring: We reserve the right to review all publisher sites to ensure compliance with these regulations.
  • Notification of Violation: In most cases, a policy violation will result in a warning and a period to rectify the issue.
  • Account Suspension/Termination: Severe or repeated violations will lead to immediate account suspension or termination and may be reported to Google’s policy team. Egregious violations, such as invalid click activity, often result in immediate termination without warning.

By continuing to use Google AdSense on your website, you acknowledge and agree to abide by these North America-focused regulations. It is your responsibility to stay informed of any changes to Google’s policies and relevant privacy laws. Fontes

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